Eljer began in February 1904, when cousins Raymond Elmer Crane and Oscar Jerome Backus, joined forces – and names – and created Eljer.
Initially, the two manufactured brass specialties. But soon, they expanded into a new area: sanitary ware. Rejecting the idea of using copper-lined wooden tanks for toilets – which was standard for the time – Raymond and Oscar created the world's first vitreous china tank toilet. It's an idea that has stood the test of time so well that it's still the industry mainstay.
Eljer was mergeed into American Standard in 2008.